Yes, these things are hard to measure. But we at ‘Ohana Media like solving hard problems for you. We work with you to consult on and use a variety of techniques to enable real world measurements in conjunction with online analytics, including –

• Vanity URLs redirecting to your site for offline campaigns
  


• Unique coupon code integrated with your tracking mechanism
  


• Online surveys or POS surveys
  


• Correlation studies of traffic patterns with offline activity
  


• Click to Call and Toll Free numbers
  


• Controlled Experiments